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Dealer Sticker Price

Dealer Sticker Price is the price the dealer would like to get for the car, but for most transactions it’s just a starting point for negotiations. This is also referred to as the manufacturer’s suggested retail price (MSRP).

This is also referred to as the manufacturer's suggested retail price (MSRP). It is the price the dealer would like to get for the car, but for most transactions it’s just a starting point for negotiations.

This is also referred to as the manufacturer's suggested retail price (MSRP). It is the price the dealer would like to get for the car, but for most transactions it’s just a starting point for negotiations. The dealer sticker is also called the Monroney sticker, and by law it must contain the following information:

  1. Model Information
    The basic model information for the car. It is usually found in the top left or right corner. It provides the engine and transmission combination, the year and trim level and the exterior and interior color
  2. Standard Equipment
    A list of items and features included in the manufacturer's suggested retail price (MSRP). They may be divided into categories like Interior, Exterior, Safety/Security, Comfort/Convenience and Mechanical/Performance.
  3. Warranty Information
    The length of bumper-to-bumper and powertrain warranties as well as any roadside assistance offered. Any free maintenance programs will also be listed.
  4. Optional Equipment
    Information about the car's factory-installed options or packages.
  5. Pricing Information
    The car’s base price and an itemization of options and fees. For example, the destination charge, gas-guzzler tax and other additional fees.
  6. Parts Content Information
    Discloses where the vehicle was assembled and frequently the percentage of U.S. and imported parts it contains.
  7. Total Price
    The total MSRP for the vehicle.
  8. Fuel Economy Label
    Also called an EPA label, it discloses the estimated fuel efficiency of the car. The combined MPG number is the most important figure to note.
  9. QR Code
    Shoppers can scan this with a smartphone camera and link to a mobile EPA Web site. They can then input their driving stats to get custom fuel economy data. 
  10. Safety Ratings
    The NHTSA tests a selection of new vehicles annually and rates them based on their safety. The rating information is displayed in this section.